Lady Gaga officially announced her new beauty line, Haus Laboratories, it'll be the first major beauty line to launch exclusively on Amazon.
Amazon will start selling Haus' first product -- a $49 kit combining lip gloss, lip liner and all-over color -- simultaneously in nine countries on three continents.
Lady Gaga mentioned that Amazon was the only company who would allow her to sell the line the way she wanted to, she stated:
"There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do...they’ll be like, ‘Can you just change half of the equation?’” she explains. “The answer is no. No deal."
"No message of self-acceptance, no deal," she maintains. "This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty.’”
The inspiration behind her new line goes back to the days when she was unknown, and she used drugstore makeup to create her look while performing in New York. She said, "Color is completely transformative."
This amazing line will be sold on Amazon in September and will be available for pre-order starting on Amazon Prime Day on 7.15.19.
We can't wait!